Photo by Jake Dobkin. If you see some graffiti around town declaring November 11th there will be "World Screaming," don't alert Homeland Security just yet. The Brooklyn Paper points out that the message is really part of a marketing campaign for graf legend Dumar Brown's book, The World Screaming Nov (the "11" in the tags were meant to be quotation marks--see the one in Paris). His last book was called Nov York. Brown told......

Did you hear that UK retailer Top Shop is coming to town this fall? Before they cross the pond, however, Williamsburg is Dead points out that they have some tips on how to dress for the McCarren Park Pool Parties (where they've temporarily set up shop). Apparently nothing says a sweltering New York summer in a concrete pool like a nice warm woollen beanie! The store arrives in town, by the way, about a......

Like Christian Lorentzen before him, Douglas Haddow deconstructs the hipster in the latest Adbusters cover story. Just as in Lorentzen's Time Out NY piece, "Why the Hipster Must Die," Haddow doesn't really have a solution to the hipster problem, except to allude to the fact that ultimately, one day, their blood will be on their own hands. Until then, they are today's main suspect in the murder of Western Civilization...something that Haddow makes sound so......

Amstel's Beer Bike As far as marketing ideas go, this one may just take the beer-battered cake. May 15th marks a Dutch invasion of the Upper West Side in celebration of Dutch heritage, and the Amsterdam-brewed Amstel Light has kicked in with a takeover of Amsterdam Avenue on that day. They'll be giving away 150 bicycles (which should never be driven after imbibing their brew), offering up drink specials, and doing other things that......

Photos by Rolando Pujol/amNY Not the first time sci-fi has overtaken the streets of New York (last year the USPS installed some R2D2 mailboxes), Spike TV has sprinkled Star Wars ads all over town. Their most eye-catching yet involves lightsabers in a bus shelter (pictured), which amNY spotted at West 34th Street and 8th Avenue. The question is: how long will they last in there? Even the Gap's "Picasso Wore Khakis" ads were stolen......

Even though New York City has around 98 monikers, did you know that there is no official city nickname? The Village Voice reports that one Queens Councilman, Hiram Monserrate, is ready for that to change. Monserrate wants us to officially stake claim on the "Gotham City" title, and is pushing the City Council to designate it as our chief nickname (preferably before The Dark Knight is released this summer). He says, “I see that as......