The blog Eat Me Daily posted a video clip yesterday from the opening of Thursday's 30 Rock where Gavin Volure, the eccentric billionaire played by Steve Martin asks what the good cupcake spots are in New York. Tina Fey's food crazy Upper West Sider Liz Lemon quickly fires back, "77th and Amsterdam, 68th and Columbus, 125th and President Clinton Boulevard." The blog noted that the uptown Magnolia Bakery is actually at 69th and Columbus, but......

The people at Crumbs are giving away 1,000 free cupcakes today at each of their locations (and free cupcakes all day Friday). Following Zaro's lead--they're using baked goods to conduct a delicious poll. They tell us there will be an “official count posted...and while it won’t be a scientific poll, it should shed some interesting light on neighborhood leanings." So far the breakdown goes like this:East Side - Obama - 50, McCain - 20......

Some people may prefer other bakeries, but from the looks of the crowd at the Magnolia Bakery's new Upper West Side location, people are hungering for some heavily frosted cupcakes. If the treats are available, that is. We stopped by the bakery yesterday, a day after its Saturday opening, and the shop was packed. And many of the customers were victim to the opening frenzy, because Magnolia ran out of cupcakes for a spell......

Easy, sugar fiends - the new Magnolia Bakery outpost on the Upper West Side (Columbus at 69th Street) isn't quite opening at 11AM as Eater reported yesterday. We walked by around 9:30AM and the sign said that they anticipated a noon opening. Magnolia had always been a popular West Village stop for more super-sugary and homey desserts when a seemingly sudden cupcake craze hit the city. Next thing we knew, there were analyses of......