June 21, 2006
Who is that Kitty in the Window?

Me-ow! We loved the idea of Meow Mix's reality show for cats so much that we had to check out the Meow Mix House for ourselves. The webcams are great, but there is nothing like going up to the window and trying to convince a cat that you're his or her best friend in the whole wide world.
At 425 Madison Avenue, some storefront space has been transformed into a space for ten shelter cats from across the country to hang out and have various visitors (both brick and mortar and online) vote for their favorite cats. Things we can confirm:
- Cats will not pay attention to you when they are in the middle of dinner.While this is definitely an event marketing stunt for Meow Mix, the bigger messages about the adoption season and how wonderful older cats can be must not be ignored. Another cat will be "voted out" of the house this Friday during Animal Planet's 9PM show's commercials, but that just means the cat is adopted and will get a year's supply of Meow Mix.
- There are lots of litterboxes - just artfully hidden.
- They have a lot of places to hide, lounge and play - but they do enjoy seeing people in the windows.
- The cats generally get along, but there have been a few dust-ups. However, they each get "alone" time in another room with lots of climbing toys and other fun stuff.
- There is an ASPCA volunteer on site around the clock, along with a security person
So, if you want to see the cats on display, go soon - it's ended on June 23. And check out the shelters that participated in the event.




What happened to the Gothamist mascot contest?
Cute Cats...
I'd adopt all of them..
I want all of them! What a great idea to get some exposure for kitties everywhere.
i think jake was shamed into a hole when he saw the overwhelming number of votes for randolph.
what the fuck is up with this cat shit? this site has gone totally pussy.
This cat looks nearly identical to the one in the post.
http://www.youtube.com/watch?v=cNi4g-iPRvA
How did you get in to pet them?
One thing I've seen on the website is the new automatic litter box they're using.
Looks much better than the littermaid, the littermaid is very noisy.
I rate Cisco a strong buy.
gratuitous cleavage shot to entice readers?
I adopted Opry and he's in a few of your pics. . . and such a good boy! He has a myspace at www.myspace.com/oprythecat! Voting continues as well, through August 8th. :)