March 30, 2004
Oh, Urban Outfitters and Details

Urban Outfitters, your cheekiness would be clever if it weren't so stupid. But the "Everybody Loves..." line of shirts, including "Asian Girl," Jewish Girl," "Latin Girl," "Catholic Girl," and "Italian Girl," just wants us to make one that says, "Fuck Urban Outfitters, I'll Just Go To The Salvation Army While We Leave These to the Suburban Kids," 'cause the only semi-racist t-shirt that really floats anyone's boat is "Italians Do It Better" or anything in the "Do It Better" vein. And tellingly, there are only "Jewish" and "Italian Boy" shirts. [Wonkette on the voting t-shirt that got Russell Simmons riled up.]
In other racist-though-fronting-as-cool news, tien looks at Details' lame "Gay or Asian" analysis (click on image at left). How about one for a Details' reader - "Gay, Metrosexual, Bored or All of the Above"? Also, Matte Chi on the Details piece, there's a protest planned outside of Details on April 16, and here's the letter from the AAJA.
[Via astrid, in the Gothamist Forums]




Would you expect anything less from a chain store whose owner is a major Republican contributor?
Urban Outfitters = Cunt Rat Style Carpetbaggers...oozing corporate pus...what A&F racist shirts aren't enough? I hate asian girl fetishist white guys...oooh, lotus blossom, me richard chamberlain in shogun, but with a skateboard...fechhhhhhk
God Don't you people realize that they are just trying to get attention in order to sell more t-Shirts. They want you to be upset so they will build viral streat image.
I guess everyone doesn't love a Black girl? I will have to remedy this inadverdent exclusion with my new "Sisters Have More Fun" tee.
Fuckin Urban.
So when's the protest at Urban going to be? Those bastards deserve a hurtin as much as the Details people. How do they publish an article like that? No Asian people work there at all?
I really don't get the Details thing. I mean, I know the Gay/Asian dilemma joke, but how that picture helps anyone come to any conclusions is beyond me. On the good side, it probably offended some hippies.
I'm not so pissed about the "Everyone Loves a Catholic Girl" shirt [because, well its true!] as much as I'm pissed that they want me to spend $24 for that shirt! And my Jewish boyfriend only has to pay $20 for his shirt? Screw that! they aren't racist, they're sexist! well...or maybe both.
PS -- How come a white model is wearing the Asian Girl shirt? Are there NO Asian models?
wtf? personally, i love muslims and buddhists...where can i get me one of those?!?
or maybe an "i love white girls/guys" shirt? why don't they make those?
and i love cephalopods. i want an "i love cephalopods" shirt.
and here I was playing 'gay or european?' all this time.
I'm an Asian gal. I'm not offended by this shirt. In fact, I find it slightly amusing. Am I letting "my people" down? Does that make me a bad Asian? I don't think so.
Sure, the shirt might feed into the no-speaky-english-lotus-blossom-dragon-lady-happy-ending-giving-bound-foot-geisha thing that gets a few crazy mofo's off, but who cares? They got off on fetishizing my culture and objectifying my "oh-so-exotic" looks before this shirt, and they'll continue doing it long after people walk down the street wearing it.
Quite frankly, I don't understand why everyone's panties are riding up into the wedgie zone about this shirt. It could say worse things about Asians that semi-racist (or just plain insensitive) people would find much more entertaining. I'm somewhat thankful that this shirt, at least superficially, says something positive about Asians.
I'm proud of my rich, Asian heritage and this over-priced, lame-ass shirt, whether worn by a white girl or a black boy, isn't going to change that.
I think I speak for pretty much everyone here, of all races, when I say:
Details magazine still exists?
Urban Outfitters CEO/founder = Santorum contributor
IIRC, Urban also did a "Voting is for old people" T-Shirt and distributed that anti-African American board game.
Paul Frank creates virtually all of the T-shirts for Urban Outfitters. Blame him. I mean me. I am paul frank!
The shirt is silly, but the Details bit is just wrong. Plucking the koto? I knew Details was bad, but this is a new low.
I posted earlier under a similar "name." Now, after doing some investigating into this "racist" tee shirt matter, I'd like to raise a few points and questions.
If Gothamist readers took the liberty to click on the link on the left for the "tiny factory," which produces the site's tees, you'll find a girl's shirt that says, "I'm not North Korean." That shirt's description is, "Answer that all important question. Airport security will appreciate it." You'll also find a "dude's" shirt that says, "They call me Bruce," which is described as "For every Oriental dude called Bruce. Also an homage to one of the dumbest movies ever made." THEN, if you click on tiny factory's FRIENDS list and go to happyluckyus, you'll find bags, shirts, and underwear that tries to make Asian culture funny...just like Urban Outfitters! You'll see "Hot as Wasabi" bags, "Sushi Lover" shirts...the objectification of Asian culture doesn't end!
Now, how are the "I'm not North Korean" & "They call me Bruce" shirts and HappyLuckyUs stuff LESS offensive or racist than the Urban Outfitters shirt? Is it that some of these items were modeled by an Asian and not a white girl? Is it that it's produced by a "tiny factory" and not a group of corporate big-wigs who contribute to the Republican party? What? 'Cause, while I don't find ANY of it particularly "racist" or "offensive," why isn't Gothamist talking about these items which are linked to their own site? And when did it become cool for Asians to be referred to as "Oriental?" Did I miss that edition of "Today's Asian?" Yeah, I forgot to renew my subscription....
Essentially, I think that Gothamist has it's own agenda to push. "Let's attack big corporate, offensive racism...but let's support small independently owned offensive racism by adding their links to our site!"
Gimme a break, Gothamist. Before you start typing away about DAMNING THE MAN, make sure you're not just repackaging their shit to make it all COOL and INDIE.
well, i'll have to let sam respond for tiny factory, but i can say with total assurance that i don't think their shirts are racist. i don't really think the "everyone loves an asian girl" is racist either- anymore than a "kiss me, i'm irish" button is racist. it's not just because sam and the tiny factory crew are all asian. i just think racism is a crime that requires intent, and i don't think that was their intent. so that's that, for me.
personally, i think it's the "i have a right to make fun of myself and my people, but if you [not you specifically asian girl, but the majority/other groups] want to make fun of me, then it's not okay." it's a standard that isn't necessarily right, but that's how it goes. minorities get to make fun of themselves and the majority, but not the other way around.
also, i too think there is more of a problem with a big faceless corporation profiting on racial humor than a small company that silkscreens their own products making money off of shirts. that's just my opinion though.
Racism is a crime that requires intent? Racism is often spawned in ignorance. And many ignorant people have no intent when they should "Whitey!" or "Kike!" or "Nigger!"
I think "an Asian girl fewer people will love now" is right on the money. Gothamist is all "Boo! Hiss!" when it comes to other companies pushing potentially racism irtems, but very blind of the way their own products might rub people the wrong way too.
Now let's get back to the stuff Gothamist does best. Hype press releases and yammer on and on about food! You know, the important things!
Gosh, "An Asian Girl Fewer People..." is getting all feisty. I thought Asian girls were supposed to be dainty, subservient, soft-spoken and submissive? Someone get her that Urban Outfitters shirt with the Won Ton font, quick!
dear urban outfitters,
why no "everybody loves an asian guy?"
oh wait, that might be too gay. :\
Who here thinks big corporations deserve public sympathy?That's crazy talk!
I sayeth onto thee!
Everyone Already Loves the White Man.
(check box office receipts for proof)
Several thoughts came to mind as I read this thread...
1."But the "Everybody Loves..." line of shirts... just wants us to make one that says, "Fuck Urban Outfitters, I'll Just Go To The Salvation Army While We Leave These to the Suburban Kids,"
Wasn't Gothamist a suburban kid once? Don't many of Gothamist's readers, non-native New Yorkers themselves, hail from the suburbs? Gothamist's elitist phrasing strikes me as a case of "I wouldn't want to be a member of a club that could claim me as a member"...
2. What's with the corporation bashing? Look at yourselves, readers. The computer on which you read Gothamist was manufactured and marketed by a corporation. As was the DVD player and iPod you enjoy. And virtually all of the output of pop culture---"Law & Order", MLB, movies---that Gothamist chronicles.
I imagine that many of Gothamist's contributors and readers are children of privilege. That's why these anti-suburban, anti-corporate comments strike me as classist and hypocritical.
Someone please explain to me how those "Everybody Loves..." t-shirts are racist. I think that shirt would look hot on an Asian girl.
The issue I see, and perhaps I'm mixing up misogyny and racism, is that there are some dangerous subtexts to how Asian women are seen - certainly this goes for other races, but as an Asian women, I did feel the shirt was a little out of line. "Everyone loves an Asian Girl" seems to open up the can of worms "because they are subservient lotus blossoms and they are exotic." I don't know, I personally didn't find the shirts THAT clever - it's fine if all of you did.
And I've felt tiny factory's "I'm not North Korean" was more a tweak to people who assume that if someone is Asian, they are Chinese or North Korean, as in "Communist" and "bad." The purview is admittedly different if the creator is Asian, though.
Yes, I was a suburban kid. I just shudder to think that kids will see this and be really excited that this is what edgy fashion should be. That Urban Outfitters positions itself as the harbinger of what's cool, weathered, thrift store style t-shirts with less than clever bromides selling for $20+. Abercrombie and Fitch bothers me in the same way.
There's no easy middle ground, damning and loving corporations in the same breath. But I can be as horrified by what a small company (anyone remember Ghettopoly) or a big corporation does as well as love what a small and big companies do. It *is* a matter of being better educated about things, but it's hard to know at what cost. Certainly, there are things in my life I don't want to give up that are corporation-created.
vote with your wallet...end of story
I've never thought of Asian girls as subservient. Hmmm. Am I the only one?
I rememv=ber that a few months back Esquire did a simimilar thing called "Gay or Guido," but I don't recall the same faux-outrage anywhere. Maybe it's because so-called "Guidos" are a group Gothamist readers consider themselves superior to.
But they also consider themselves superior to the "suburban kids" who shop at Urban Outfitters, because they (Gothamist readers) are hip city dwellers. Yet they look down on the "guidos," who are actual natives of the city.
Ironies abound. It makes my head hurt. Or it would if I hadn't thought of one thing. The urban hipster is generally speaking someone who thought himself a misunderstood outcast in his home enviornment, so he left for the city, where he finds all the other poor misunderstood souls and they all get together and refashion the city in their own image. And create a mini-society as snobbish and exclusionary as the one that excluded them, with their own set of outcasts: "guidos" "fratboys" "suburban kids" "rednecks" etc. I'm not a member of any of those groups, nor do I deny that they probably do the same things, but those groups don't present themselves to the world as paragons of liberated free-thinking.
Speaking as a white dad to two asian daughters, one of whom had to go through the whole asian fetish stalker problem as a college student, I'm of two minds on this kind of shirt.
On one hand, I want to encourage a positive self-image in my daughters. I identify with the sentiment and I don't get a sexual connotation when I read it. I can think of a lot more offensive ways to fill in the blank: "Everyone _____s an asian girl." Would it be better is it said "Everyone is in awe of an asian woman"? or "You'd better respect an asian woman or she'll kick your ass"?
On the other hand, I'm not sure I fully appreciate the fetishist issue and its effect on asian women. I hear about fetishist complaints, but I also hear "Asians are invisible" complaints. It seems to me that one side effect of getting attention is getting undesired attention.
what is really amusing is that this is all appearing on perhaps the most cliche of all "New York" blogs out there.
Come on. You've got it all. This may as well be the UWS. It's produced by Asians who are obsessed with Jews (strangely even 70-ish Jewish actors) and trying to fit in and be all "New Yorkie" when the writer is from New Jersey. I wonder if this Chung girl is so "pro-Asian" that she actually has an Asian boyfriend. Doubt it.
It's all a bunch of cliches and exploitation and fetishes out there. Give it up people.
Well, I'm afraid I just can't comment. I'm a white male and my relatives came to this country as far back as 350 years ago. I can't poke fun at any minorities. I can't even have fun with racial stereotypes. In the minds of minorities and "progressive" whites I represent evil corporate America. I'm barely allowed an opinion in these matters, unless I'm a college professor offering an academic viewpoint on race. I'm a white guy with roots in colonial America. I guess I'll go back to my fascist corporate America white collar job now.
I just wonder how some young, say, 15 y-o asian girl would feel being in an elevator with some guy wearing that shirt. Or what if her science teacher wore that thing? Pretty creepy. Heck, I'm 33 and would be creeped out by a guy wearing the Latina version. Well, unless it was my Southern Baptist -raised white husband--but I might tell him to wear it only at home. And never in front of my mother. i think in certain situations worn by certain people, those shirts would be amusing. The problem is those shirts are being pushed to everyone and those of us who know the whole scary stalking thing up close from personal experience or through what friends have gone to, these shirts just seem to make that seem acceptable and so why not protest because of the effect they may have on some creeps. THey shouldn't be banned, but the makers and sellers probably have no idea of the the subtext some of us see in those shirts and the top guy inthe company who approved thse probably doesn't have a sister or daughter or other loved one who might feel really creeped out by seeing a bunch of random guys inthose shirts.
I just noticed how much caterwauling about "offensiveness" comes from girls complaining about "creepy," and "icky" guys. Get outta high school. You have to share the world with us "icky" folk. Get over it.
i think in certain situations worn by certain people, those shirts would be amusing.
This speaks volumes. Only pre-approved people can say pre-approved things. Thanks Ms. arbiter of taste and propriety. It'd break my fat old heart if you disapproved.
Peel back the mask on a free-thinker and see the fundamentalist control freak underneath.
'Gay or Guido' was also details- they do one every month
honey, that's a great point. And there have been many great points on both sides, but I want to remind everyone to try to stay on topic. The debate is great and getting upset at what I/Gothamist feel about the shirt is totally valid and we love your feedback. But the personal attacks/questions are out-of-line. I want to put a quick end to them, so here goes: Yes, I'm from NJ, and I do consider myself a NYer; does that mean American citizens not born in the U.S. aren't American? Just asking. Gothamist is produced by a Asians AND Jews. Just because there's a lot fetishes and exploitation out there, it doesn't mean we have to sit back at every time. I, as an Asian woman, was offended by this shirt. I understand that some people weren't, and appreciate their comments why it isn't. Oh, and if having an Asian boyfriend would make me pro-Asian, I assume that eating Asian food at all meals, watching Asian programming, going to Asia for my vacations, voting only for Asians (hey - I won't be voting at all) would go with it. And then what about my half-Asian relatives and friends - can they only marry half-Asians as well, since they apparently can't be pro-Asian? I'm not buying that logic at all.
The icky creepy guy can do what he wants. The protests are aimed at
1. the guys in charge of the company and
2.the non creeps, who might think these shirts are cool because they have no idea that these shirts might be offensive to someone else.
People make choices all the time based on what's civil, what's rude, what's offensive. Even most free thinkers. Seriously, unless you live under a bridge or in the woods, you make those choices every day. Can't really function in society very well without making those choices. Anyone who lives in this crowded city who claims that they say what they want when they want to whomever they want and survives more than a couple of days is full of it.
Protesting these shirts is one way to inform people that may not have much direct intimate contact with people who don't look exactly like them that they may want to take this other perspective into account when deciding if they will wear thses shirts. The protests really are directed in large part at the civil people who do take others feelings into account in most situations but may be clueless in this situation. Again, though, I am not suggsting these shirts be banned. Actually, after a couple of protest, the shirts might be a good way of identifyinghte loser-creeps in our midst, then again, though they maynot realize it,they are already pretty easy to spot.
I still don't see the difference between this shirt and the other ones mentioned ("Jewish Girl", "Italian Girl", etc).
Or are you guys saying that they're all dumb and silly - or just this one?
I think they are all dumb and silly - others may disagree, but I was struck by the Asian shirt because that's the first one I saw. Then I realized there were others and felt that they were lame as well.
Dammit. Where is my "Everybody Loves an Asian Jewish Girl" t-shirt? I feel so marginalized for not being, uh, marginalized by Urban Outfitters.
This is my 3rd post on this topic...My name is Kay and I'm a blog-a-holic....ANYWAY...
In the case of the Urban Outfitters shirt, I think people are certainly mixing up racism with every other "ism/ist,” issue, or subtext out there. It mentions women...IT'S MISOGYNIST! It mentions a race...IT'S RACIST! It's sold at a store marketed towards kids...IT'S AGEIST! It's expensive...IT'S ELITIST! The shirt only comes in red...IT'S PURPLE-IST? IT’S NOT FREE-TRADE MADE! COTTON WAS KILLED FOR THAT SHIRT! Blah blah blah....Chill out, it's an over-priced Urban Outfitters shirt! Not some weapon of mass destruction!
Read whatever you want into the shirt. Do the same for the "I'm not North Korean" shirt and the "They call me Bruce" shirt and the "Hot as wasabi" bag. As an Asian girl, I don’t really mind any of it because I see these shirts as being RACIAL NOT RACIST. I recognize that all these THINGS, these OBJECTS, are making (feeble) attempts at taking MY culture and making it cute and making it funny and making it kitschy and consumable to the masses. That’s all it is, people. No big racist conspiracy here. And no matter if you’re cleverly tweaking stereotyped perceptions by wearing this shirt, or sexily titillating that guy across the street who’s checking out your fetishized, Asian rack by wearing that shirt, it’s all just superficial objectification of a culture/race/heritage done with a wink-wink, nudge-nudge. Let's all chuckle and move on.
As for who makes these goods? I don't care if Barbara Bush herself is spending her golden years designing this stuff or if it's my little 'ole Filipina mama silk-screening them in my garage, who am I to choose which one is right and which one is wrong? Are Urban Outfitter shirts bad and racist BECAUSE they're made by THE MAN? Are my mom's shirts OK cause...well...they’re made by my Asian mom? Whatever, man! Who cares who the hell they're made by, there's still some level of objectification going on that everyone is going read and reread and misread as completely innocent or as racist, misogynist, ageist, elitist – take your pick and throw your stone! Titillation, tweaking, let’s call the whole thing off cause none of it is all THAT clever, THAT racist, THAT misogynist, THAT damaging, or THAT hurtful when compared to the TRULY hateful, easily accessible racist propaganda which is being ignored in this ongoing dialogue.
Now, are we seriously having a dialogue about WHO can or cannot wear these shirts and WHEN these shirts can be worn? I’m a Filipina, so it’s OK for me to wear this shirt outside all day, everyday and that would be amusing. My boyfriend is white, and it’s NOT ok for him to wear it (not that he would want to)...unless it’s in the privacy of our home, and that would be amusing to US. My next door neighbor is a Latino, transvestite but thinks this shirt is cute, can he borrow it to wear to a club this weekend or is that crossing the line and moving into the CREEPY ZONE? C’mon, people! Are we going to have a talk about what defines CREEPY now? Is it creepy-racist? Creepy-sexist? Creepy-creepy? Why is it creepy? Why can’t everyone just lighten up and it just be FUNNY? If you find something “creepy,” stop staring at it, stop whispering to your friend, “Hey, check that guy out...that’s creepy…” and just walk away. Jeeze! The shirt says, “Everyone loves an Asian (Latino, Irish, Whatever) girl,” NOT, “I AM A STALKER AND I LOVE YOUR NARROW, SLANTED EYES AND DELICATE FEATURES, MY LOTUS BLOSSOM CONCUBINE.” Lighten up!
Furthermore, I think Ziegfeld and JonMC have good points. When did Gothamist get into the business of being “COOLER THAN THOU?” You sound like an obnoxious, little snot with your “I just shudder to think that kids will see this and be really excited that this is what edgy fashion should be” and “Fuck Urban Outfitters, I’ll just go to the Salvation Army while we leave these to the suburban kids.” Gothamist grew up in the suburbs, and you CANNOT tell me that at one point in your life, you didn’t walk into your local mall and buy into some trend that you thought would make you COOL. Keep shuddering, Gothamist, ‘cause to suburban kids (I was one! Say it loud! Say it proud!), Urban Outfitters IS cool and edgy. These kids don’t know about (and can’t afford) John Galliano or Vivienne Westwood, or don’t even think about going to the Salvation Army to buy that perfect vintage concert tee shirt because the mall-culture of America has been beast-fed to them since birth. I’d say the vast majority of kids in this country aren’t worried about being EDGY - they just want to blend in, be cute, and not be the last kid picked for dodge ball.
So, if you like the shirts or just wanna hang out with me cause I’ll laugh at your stupid tee shirts and I won’t care who you are, what you wear, or when you wear it, my mom will pick you up if your mom can drive us home, and we can go to the mall and buy this stuff together as the collective group of uncool, semi-racist, insensitive, suburbanite mall-rats that Gothamist and a few of it’s readers, apparently, have labeled us as. If you don’t like the shirt and find it offensive, then go right ahead and DON’T buy it. Go to the gap. Better yet, you can march yourself on down to the nearest Salvation Army and deem yourself socially aware, cool, and edgy because you've outsmarted the masses by buying the same tee at a MUCH, MUCH lower price at a MUCH, MUCH cooler place. I'll applaud and cheer as you leave the store holding your bag of vintage spoils...maybe I’ll even invite you to grab an Auntie Anne’s pretzel and a big ‘ole Orange Julius down in the Food Court...
Nah, you wouldn’t fit in at our table...’cause we’re the CREEPY KIDS!
just to be clear, 50% of gothamist was born in the city, grew up in brooklyn well before it was cool, went to high school in the city, went to college in the city, and lives in the city presently.
Asian girl, thanks for your rant - if you read any of my comments, you would see I'm totally open to others' dissenting opinions. I'm not saying that you or people who disagree with me are racist, semi-racist, etc. - these are just opinions, not Gospel. Some people feel shirts like this are empowering or cute or whatever. That's fine. I'm just not a fan.
And of course I walked into a mall and bought clothes I thought were cool - it's just disturbing (TO ME) to think that fetishization is being commoditized to the masses.